Our Thoughts
Unleash The Power of Contextual Targeting and Gain Valuable New Customers for your Brand
In today's highly competitive digital landscape, businesses are always searching for more effective ways to reach their target audience. Contextual targeting is a powerful tool that can help brands achieve this goal by allowing them to reach their ideal customers...
The Power of Video Content in the Era of AI-Created Written Content
In the digital age, the rise of AI-generated written content has revolutionized how we consume and produce information. However, amidst this technological boom, the value of video content on social media cannot be overlooked. Video content uniquely captures attention,...
Contextual Marketing: A Privacy-Friendly Solution for the Modern Marketer
In an era where privacy concerns are at an all-time high, marketers are grappling with the challenge of engaging their audiences effectively while respecting their boundaries. This is where contextual marketing comes to the rescue. Contextual marketing is displaying...
Introducing Alive 747
Say goodbye to the stress and time-consuming task of creating social media content. With Alive747™, all you need to do is provide us with 60 minutes of video footage, and we'll transform it into over 100 bite-sized pieces of...
Alive Context™
Introducing Alive Context™ - our revolutionary digital media product poised to transform how businesses acquire new customers. We have unlocked the power of context, intent, and interest in social media and opened access to previously unattainable audiences within...
How to combat Apple App Tracking Transparency (ATT)
In recent years, privacy concerns have become a significant issue in the digital world, especially for Apple's AppTrackingTransparency (ATT). With Apple's latest update, iOS 14.5, AppTrackingTransparency requires apps to obtain explicit user consent before tracking...
The Difference Between Qualitative and Quantitative Data
Qualitative and quantitative data are two types of data used in research, each having its unique characteristics and methods of analysis. This blog post will discuss the critical differences between qualitative and quantitative data.Qualitative Data Qualitative data...
No Matter Brand or Agency, It’s About the Customer!
I spent most of my career working in corporate marketing, with multiple stints as a chief marketing officer for major retailers. People often ask me what the biggest difference between the two experiences is, and while the day-to-day is certainly different—juggling...
The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged with the most disruptive period of digital transformation in our society. It’s taken on so many forms, due to the ruthless efficiency of innovation in the tech sector. Think...
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