Our Thoughts

When should you build a mobile app?

When should you build a mobile app?

Smartphones have not only changed our perception of using ‘thumb impressions' but have provided the market with a vast scope for advertising and engaging potential customers. Mobile apps have become a necessity for the business world. It's no longer a "nice to have"...

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Mobile Impact – It’s Not a Strategy or Tactic

Mobile Impact – It’s Not a Strategy or Tactic

Millennials and mobile. It’s like Taco Bell and 3 AM. As of early October 2014, there were more mobile devices on the planet than people. Considering that mobile phones only date to 1973 and smartphones only date to about 2007, that’s an insanely rapid growth rate —...

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Social and Business Objectives

Social and Business Objectives

Here’s a stat you should know regarding the executive use of social media: somewhere between 61 and 68 percent of the Fortune 500 CEOs don’t use it at all. Or, as CIO Magazine has pointed out: “Most CEOs Still Don’t Get Social Media.” This underscores a major problem...

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