You think you know the first rule, but you don’t.


How does a local event take itself to the next level, preparing to go national?

How does Digital Dallas bring a new brand to life while seamlessly integrating assets from its current brand?


By sticking to the theme already established, we tweaked the new brand by sticking with certain element while adjusting enough to avoid any legal issues.

The site was designed for quickness and ease of exploring the large amounts of visual media while also creating tactical callouts for upcoming events. 


The final outcome was a simple but effective site that was built on a very quick timeline without sacrificing user experience best practices while optimizing for mobile.

Share this project.