A start-up looking to connect the health conscience directly with the fitness professional through mobile.
With the on-demand world among us, Forma looked for a solution that would disrupt how fitness enthusiast connects with personal trainers, wanting to become the Uber of Personal Training.
After creating the brand from scratch, we set out to improve the process of bringing trainers and clients together by developing a mobile app experience with both parties in mind. The apps infrastructure supported functions such as real-time background checks on trainers, allowed for real-time scheduling based on the location of the individual, and seamless mobile payments.
After launching the brand and application, it allowed the founders and initial investors to test a minimal viable product (MVP) while gaining valuable insights into the marketplace.

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