Forma

Forma

FORMA

A start-up looking to connect the health conscience directly with the fitness professional through mobile.
REQUEST
With the on-demand world among us, Forma looked for a solution that would disrupt how fitness enthusiast connects with personal trainers, wanting to become the Uber of Personal Training.
SOLUTION
After creating the brand from scratch, we set out to improve the process of bringing trainers and clients together by developing a mobile app experience with both parties in mind. The apps infrastructure supported functions such as real-time background checks on trainers, allowed for real-time scheduling based on the location of the individual, and seamless mobile payments.
RESULTS
After launching the brand and application, it allowed the founders and initial investors to test a minimal viable product (MVP) while gaining valuable insights into the marketplace.

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bit Southern Group

bit Southern Group

‘BIT SOUTHERN GROUP

Bringing a new real estate team to life, from brand to collateral, to digital presence.
REQUEST
With real estate being one of the most competitive industries in the US, this new team, with the southern charm, were looking for a way to stand out from the start, but yet have a brand be consistent to the core of who they were. With nothing but an idea and a belief, we teamed up and got to work.
SOLUTION
After research, insights and numerous creative and client meetings, the ‘bit Southern Group brand was born. From logo design, defining color pallets, establishing a brand voice, along with building its digital presence, we successfully launched the brand. On the heels of the brand launch, the marketing strategy was created and executed.
RESULTS
The tactical execution of the strategy resulted in over 500 leads in the first 6 months in addition to the recruitment of multiple agents. We are really looking forward to what 2018 brings.

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