Thoughts, News, and Resources
Maximizing Retail Success: The Alive Consumer Solutions Playbook
In today’s rapidly evolving retail landscape, consumer brands face unprecedented challenges in boosting sales velocity and sell-through rates. The Alive Consumer Solutions Playbook offers strategic insights specifically crafted to empower brands and their local...
Unleashing Marketing Potential: Leveraging Turnkey Solutions and Marketing Agencies
With the rise of digital channels and the ever-evolving consumer landscape, the demand for turnkey solutions and high-quality marketing agencies has never been higher. In this blog, we'll delve deeper into the benefits of turnkey solutions and explore how...
The Future of Contextual Marketing: Navigating Trends and Innovations
From the evolution of targeting strategies to the integration of emerging technologies and the emphasis on ethical practices, we will uncover how brands can stay ahead of the curve and leverage contextual marketing to drive meaningful engagement with their...
Unleash The Power of Contextual Targeting and Gain Valuable New Customers for your Brand
In today's highly competitive digital landscape, businesses are always searching for more effective ways to reach their target audience. Contextual targeting is a powerful tool that can help brands achieve this goal by allowing them to reach their ideal customers...
The Power of Video Content in the Era of AI-Created Written Content
In the digital age, the rise of AI-generated written content has revolutionized how we consume and produce information. However, amidst this technological boom, the value of video content on social media cannot be overlooked. Video content uniquely captures...
Contextual Marketing: A Privacy-Friendly Solution for the Modern Marketer
In an era where privacy concerns are at an all-time high, marketers are grappling with the challenge of engaging their audiences effectively while respecting their boundaries. This is where contextual marketing comes to the rescue. Contextual marketing is...
How to combat Apple App Tracking Transparency (ATT)
In recent years, privacy concerns have become a significant issue in the digital world, especially for Apple's AppTrackingTransparency (ATT). With Apple's latest update, iOS 14.5, AppTrackingTransparency requires apps to obtain explicit user consent before tracking...
The Difference Between Qualitative and Quantitative Data
Qualitative and quantitative data are two types of data used in research, each having its unique characteristics and methods of analysis. This blog post will discuss the critical differences between qualitative and quantitative data.Qualitative Data Qualitative...
No Matter Brand or Agency, It’s About the Customer!
I spent most of my career working in corporate marketing, with multiple stints as a chief marketing officer for major retailers. People often ask me what the biggest difference between the two experiences is, and while the day-to-day is certainly...
The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged with the most disruptive period of digital transformation in our society. It’s taken on so many forms, due to the ruthless efficiency of innovation in the tech sector. Think...