With the narrative built and content is written, we brought the Paragon to life starting with its new site, built on WordPress along with establishing all the necessary social channels to start building the community and producing multiple informational videos, In addition to the digital production, we also produced the traditional materials including ad creative, business cards, letterhead & envelopes.
With all the digital and traditional branding and properties complete, Paragon launch with a brand that looked established rather than as a startup, allowing for the company to go to the market and establish trust quicker.