ALIVE LEAD – FRACTIONAL CMO LEADERSHIP
Expert Marketing Leadership, When You Need It Most.
Our Approach
Alive Lead integrates seasoned marketing executives seamlessly into your team, empowering you to focus on what matters most—driving business growth. Our results-driven approach is designed to deliver measurable impact, from boosting revenue and optimizing media investments to enhancing customer acquisition and retention strategies.
We spearhead strategic initiatives that align with your unique business objectives, enabling you to achieve sustainable growth without the long-term commitment of a full-time hire. With Alive Lead, your brand gains agile, accountable marketing leadership that consistently delivers measurable results where they matter most.
DELIVERABLES
Marketing Strategy Roadmap
A comprehensive plan outlining your short- and long-term growth initiatives.
Channel Optimization Plans
Recommendations for optimizing your media spend across paid, owned, and earned channels.
Budget Planning & Allocation
Guidance on where to invest your marketing dollars for the highest ROI.
Customer Insights Reports
Actionable insights from your customer data to drive engagement and retention.
Campaign Management
Hands-on execution and optimization of your marketing initiatives across channels.
Meet our CMOs
Anthony Price
President
Anthony is an accomplished marketing executive with nearly three decades of experience leading omnichannel marketing initiatives for some of America’s most well-known brands, including Michaels Stores, Petco, and Kirkland’s Home, where he served as Chief Marketing Officer.
A passionate leader and customer advocate, Anthony has a proven track record of blending traditional and digital marketing strategies to attract new customers, enhance brand loyalty, and drive measurable growth. With deep expertise in implementing new digital channels and strategies, he has successfully created new markets and inspired customer loyalty through innovative approaches.
As an innovation leader, Anthony has successfully developed concept stores, launched e-commerce extensions, and implemented groundbreaking solutions to position brands for long-term success. He excels in leveraging new technologies to redefine digital strategies, utilizing insights, data, and analytics to create customer-centric marketing programs that drive financial growth and expand market share.
Anthony has shared his thought leadership as a speaker at Forrester, SXSW, the Customer Relationship Management Conference, Mobile Marketer, and other industry events.
Nick Henderson
Head of Growth
Nick is an accomplished marketing leader with over a decade of experience leading omnichannel marketing initiatives on the agency and brand side in the fashion/footwear, personal care, and CPG sectors.
Nick is a leader and customer advocate with a proven track record of building strong brands, driving profitable growth, and inspiring high-performing teams. He is a nimble marketer who can lead both brand and performance marketing and strategize integrated full-funnel marketing campaigns at all budget levels.
Nick possesses a solid understanding of the marketing function from product to promotion, with a proven ability to build, motivate, and lead teams to achieve business objectives. Nick is a strategic thinker with an entrepreneurial approach. He has shared his thought leadership as a speaker at etail, AdTech, Southern Methodist University, and the University of Texas at Dallas. He is a published author on programmatic advertising from Praeger Press.
Alive Lead: Marketing Leadership, When You Need It Most
Curious about how fractional marketing leadership can work for your business? Our Alive Lead service delivers expert marketing leadership without the cost or commitment of a full-time executive. Here, we answer some of the most common questions about Alive Lead—including how it differs from a traditional marketing agency and what types of businesses benefit from this flexible, results-driven solution.
What is a Fractional CMO?
A fractional CMO is an experienced marketing executive who provides leadership and strategy on a part-time or project basis, giving you the expertise you need without a full-time commitment.
What types of companies benefit from Alive Lead?
We work with consumer-focused brands, including CPGs, retailers, franchises, restaurants, and entertainment businesses, who need strategic marketing leadership to drive growth.
What’s the difference between Alive Lead and a traditional consultant?
Unlike consultants, our fractional CMOs take an active role in leading your marketing function. We don’t just advise; we execute and drive results.
How long does a typical engagement last?
Our engagements typically range from 3 to 12 months, depending on your business needs. We can also step in for short-term leadership during transitions or special projects.
How does a Fractional CMO differ from working with a marketing agency?
A fractional CMO becomes a part of your internal team, providing hands-on leadership and accountability across your marketing function. Unlike an agency, we don’t just execute campaigns—we guide your overall strategy, manage your marketing efforts, and ensure alignment with your business goals.
Agencies are often focused on delivering specific services. A fractional CMO brings executive-level direction to ensure your entire marketing ecosystem is optimized for growth.
Do I have to use Alive Activate as part of Alive Lead?
No. Alive Lead is a stand-alone service that provides executive-level marketing leadership tailored to your business needs. However, if you need campaign execution support, Alive Activate can seamlessly integrate to bring your strategy to life.