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Marketing Strategy
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Additional Thoughts
How to combat Apple App Tracking Transparency (ATT)
In recent years, privacy concerns have become a significant issue in the digital world, especially for Apple's AppTrackingTransparency (ATT). With Apple's latest update, iOS 14.5, AppTrackingTransparency requires apps to obtain explicit user consent before tracking...
The Difference Between Qualitative and Quantitative Data
Qualitative and quantitative data are two types of data used in research, each having its unique characteristics and methods of analysis. This blog post will discuss the critical differences between qualitative and quantitative data.Qualitative Data Qualitative data...
No Matter Brand or Agency, It’s About the Customer!
I spent most of my career working in corporate marketing, with multiple stints as a chief marketing officer for major retailers. People often ask me what the biggest difference between the two experiences is, and while the day-to-day is certainly different—juggling...
The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged with the most disruptive period of digital transformation in our society. It’s taken on so many forms, due to the ruthless efficiency of innovation in the tech sector. Think...