With over a decade of fundraising for a great cause, The Family Place realized they needed to streamline their customer experience while supporting the participating retailers within the fundraiser. The natural fit was mobile.
After better understanding of The Family Place infrastructure, the UX, Design and Development team produced a mobile app for iOS and Android that would allow users to not only purchase a Partners Card and easily find participating retailers but also allowed The Family Place to transition traditional “paper” cards into the mobile app while seamlessly requesting additional donations.
After a second year, both the Android and iOS applications have allowed for increased purchases and donations. In addition, the app has provided The Family Place a place for necessary communications to supporters along with a place for additional exposure of supporting retailers and sponsors.