October 2, 2023
The Difference Between Qualitative and Quantitative Data
Qualitative and quantitative data are two types of data used in research, each having its unique…
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September 15, 2023
No Matter Brand or Agency, It’s About the Customer!
I spent most of my career working in corporate marketing, with multiple stints as a chief…
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August 8, 2023
The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged…
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June 17, 2023
The Importance of Wearable Devices
With the launch of Series 3 Apple Watch in September 2017 and the extraordinary craze for…
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July 24, 2022
Marketing WIth Mobile Coupons
Coupons have been attracting customers for over a century! Did you know the first coupon was…
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