In the digital age, the rise of AI-generated written content has revolutionized how we consume and produce information. However, amidst this technological boom, the value of video content on social media cannot be overlooked. Video content uniquely captures attention, evokes emotion, and builds lasting connections with audiences. In this blog post, we will discuss the importance of creating video content for social media in the world of AI-generated written content and explore how this medium can elevate your brand’s online presence.
The Human Touch in Video Content
While AI-generated content has significantly changed the landscape of written content, it still lacks the human touch, which is essential in creating an emotional connection with the audience. Video content, on the other hand, allows creators to showcase their personality, emotions, and authenticity, fostering a deeper connection with viewers. By investing in video content, brands can harness the power of human emotions to create a memorable experience for their audience.
Higher Engagement Rates
Studies have consistently shown that video content outperforms text and image-based content in engagement. This is because videos are highly shareable, and people are likelier to watch, comment, and share a video on social media than a text-based post. By leveraging video content, businesses can increase their reach, generate more leads, and drive conversions more effectively.
Better Storytelling Capabilities
Storytelling is a powerful way to communicate complex ideas and create an emotional connection with your audience. Video content excels at storytelling, combining visuals, audio, and text to deliver a more immersive and engaging experience. Whether it’s a product demonstration, an explainer video, or a customer testimonial, video content allows brands to share their stories more captivatingly than written content alone.
Improved SEO and Visibility
Search engines like Google are increasingly prioritizing video content in their algorithms. High-quality video content can improve your website’s search rankings, driving more organic traffic. Additionally, video content is more likely to be featured in search results. It can be easily embedded on your website, increasing visibility and engagement.
Versatility and Adaptability
One of the greatest strengths of video content is its versatility. Videos can be repurposed and adapted for platforms like YouTube, Facebook, Instagram, and TikTok. This allows businesses to maximize their content’s reach and impact while catering to different audiences’ unique preferences. Additionally, video content can be easily updated and modified, ensuring your brand stays relevant in the ever-changing digital landscape.
As AI-generated written content increases, it’s essential to recognize the value of video content on social media. Videos offer a unique opportunity to connect with audiences on a deeper level, increasing engagement, driving conversions, and improving visibility. By integrating video content into your digital marketing strategy, you can harness the power of storytelling and authenticity to elevate your brand’s online presence and stay ahead in the competitive world of social media.
Please contact us if you want to learn more about our new 747 product, which increases and deepens social media connections utilizing video.
In an era where privacy concerns are at an all-time high, marketers are grappling with the challenge of engaging their audiences effectively while respecting their boundaries. This is where contextual marketing comes to the rescue. Contextual marketing is displaying ads and content to users based on the context of their online activity rather than relying on their personal data. In this blog post, we will explore the importance of contextual marketing in today’s privacy-centric world, how it addresses user concerns, and why it’s a critical strategy for marketers to adopt.
The Privacy Paradox: User Experience vs. User Privacy
As consumers become increasingly aware of data privacy issues, they demand more control over their personal information. The General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other privacy regulations have emerged in response to this growing concern. Unfortunately, these regulations can severely impact how marketers collect and use user data, making delivering targeted and personalized experiences more challenging.
To address this privacy paradox, marketers must balance providing relevant content to their audience while respecting privacy. This is where contextual marketing comes in.
Contextual Marketing: A Privacy-Friendly Alternative
Contextual marketing offers a powerful solution that allows marketers to target users based on the context of their online activity rather than their personal data. It involves analyzing the content on web pages or within apps to identify relevant keywords, topics, and sentiments.
Advertisements and content are then displayed that match the context of the user’s current activity.
For example, a user reading a blog post about travel might see ads for hotels, airlines, or travel insurance. This approach ensures that the ads are relevant to the user’s interests without relying on their personal information.
Benefits of Contextual Marketing
- Privacy Compliance: Contextual marketing allows marketers to comply with privacy regulations without sacrificing the effectiveness of their campaigns. Since it doesn’t rely on personal data, it circumvents the need for user consent and other privacy-related requirements.
- Enhanced User Trust: Contextual marketing helps build trust between brands and their audiences by prioritizing privacy and avoiding intrusive data collection practices. This trust is crucial for long-term customer relationships and brand loyalty.
- Improved Ad Relevance: By displaying ads that align with the user’s interests, contextual marketing increases the chances of engagement and conversion. This relevance also leads to a better user experience, as users see genuinely interesting ads.
- Reduced Ad Fatigue: With an overwhelming amount of advertising online, users often develop ad fatigue, causing them to ignore ads entirely. Contextual marketing helps combat this by ensuring ads are more engaging and relevant to the user’s current context.
- Resistance to Ad Blockers: As users turn to ad blockers to avoid unwanted ads, marketers face the challenge of reaching their audiences. Contextual marketing can help overcome this hurdle, as it is less likely to trigger ad blockers than intrusive, data-driven advertising techniques.
Contextual marketing offers a win-win solution for marketers and users in a world where privacy concerns continue escalating. Focusing on user activity’s context rather than personal data allows marketers to engage their audiences effectively while respecting their privacy.
Now is the time for marketers to embrace contextual marketing and adapt to the evolving privacy landscape. It provides a privacy-friendly alternative to traditional targeting methods and enhances user experience, builds trust, and ultimately drives better results for your campaigns.
Please contact us if you want to learn more about how contextual-based advertising can accelerate your business.
Say goodbye to the stress and time-consuming task of creating social media content. With Alive747™, all you need to do is provide us with 60 minutes of video footage, and we’ll transform it into over 100 bite-sized pieces of content. Furthermore, we’ll distribute this content across seven social media platforms four times a day, seven days a week (hence 747 ;), giving you a consistent and powerful social media presence.
Our done-for-you service includes everything from transcribing, editing, designing, formatting, caption drafting, and hashtag selection to post scheduling on your chosen platforms. You can select from various social media platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Google My Business, Pinterest, Snapchat, and more.
We send you a social media calendar two to four weeks in advance so you can approve the posts before we start scheduling them for publishing. This simplifies the planning and management of your content strategy while still having control over what goes out.
Our 747 service is a powerful way to build organic brand recognition and improve your SEO quickly. With the high volume of consistent posting across multiple channels, you’ll see a significant improvement in your online presence and social media engagement.
Say goodbye to the headache of social media content creation, and let us do the work for you. Sign up for Alive 747™ service today and take your social media game to new heights!
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Introducing Alive Context™ – our revolutionary digital media product poised to transform how businesses acquire new customers. We have unlocked the power of context, intent, and interest in social media and opened access to previously unattainable audiences within walled gardens.
With Alive Context, brands can now create new first-party custom audiences, expand them into high match-rate lookalike audiences, and communicate directly with them via custom-sequenced email flows. This means businesses can now reach audiences they never thought possible and engage with them more personalized and effective.
Alive Context identifies and selects hand raisers that engage with brands and content relevant to each brand. This allows our clients to create targeted campaigns specifically designed to reach their target audience.
By leveraging context and intent, businesses can tap into a vast network of potential customers previously out of reach. This means that brands can now grow their customer base and increase revenue without spending a fortune on traditional advertising methods or relying on algorithms to prioritize the brands’ interests. Our product is easy to use and comes with a range of powerful features designed to help businesses achieve their customer acquisition goals. Alive Context puts the brand back in the driver’s seat. Whether you are a small start-up or a large corporation, our technology can help you unlock social media’s full potential and take customer acquisition to the next level.
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In recent years, privacy concerns have become a significant issue in the digital world, especially for Apple’s AppTrackingTransparency (ATT). With Apple’s latest update, iOS 14.5, AppTrackingTransparency requires apps to obtain explicit user consent before tracking their data. This update is a significant shift for marketers, advertisers, and app developers who rely on user data for targeted advertising. Here are the top three tactics to combat Apple’s AppTrackingTransparency:
- Use first-party data
The first tactic to combat Apple’s AppTrackingTransparency is to use first-party data. First-party data refers to data businesses collect directly from their customers or users. This data includes user behavior on a website, app, or product usage. By collecting and using first-party data, businesses can create personalized and targeted experiences without relying on third-party data.
- Invest in contextual targeting.
The second tactic is to invest in contextual targeting. Contextual targeting is the practice of delivering ads based on the content on a website or app. Instead of relying on user data to target ads, contextual targeting delivers ads based on the context of the page or app the user is on. This approach allows businesses to target users based on their interests and behavior without tracking their personal data.
- Use alternative advertising channels.
The third tactic is to use alternative advertising channels. With the rise of privacy concerns, businesses must explore alternative advertising channels beyond social media and display advertising. Some examples of alternative advertising channels include influencer marketing, email marketing, and podcast advertising. These channels allow businesses to target audiences without relying on personal data.
In conclusion, the recent iOS 14.5 update has made privacy a top priority for Apple users. As a result, businesses need to adapt their advertising strategies to combat Apple’s AppTrackingTransparency. By using first-party data, investing in contextual targeting, and exploring alternative advertising channels, companies can create targeted experiences without relying on personal data. It’s time to think outside the box and explore new advertising channels that offer value to businesses and users.
I spent most of my career working in corporate marketing, with multiple stints as a chief marketing officer for major retailers. People often ask me what the biggest difference between the two experiences is, and while the day-to-day is certainly different—juggling multiple brands’ needs rather than a single entity’s—I’m still grounded in the same purpose. We’re solving business problems and meeting opportunities.
There’s a unifying factor with every challenge and opportunity, too, and it’s the most important one. Whether you’re managing multiple businesses or a single brand, everything comes back to the customer.
Creative marketers make and do and create, but to really be customer-focused, you have to be great at (and committed to) listening and observing. That’s what helps you determine who your customers are, what they need, how they communicate, and how they behave. Their behaviors offer valuable feedback that can dictate where you steer your marketing strategy.
Many businesses, surprisingly enough, skip right past this. Executives decide on a particular direction with products or services, not knowing (or asking) if their customers want those things. I’ve seen it in corporate marketing and with agencies I’ve worked with in the past, and it’s led good teams into frustrating spirals. The only way out is finding your direction in what your customers want and need.
When you have firm customer data, you understand the strengths and weaknesses of your brand. You see your customers’ entry points and learn where your brand becomes sticky. You get detailed insights into that inflection point where they go from loyal customer to brand evangelist. These data points are a full-color roadmap that tells you where you should communicate with your customers, how often they want to hear from you, and to what degree you’re successfully immersing them in your brand.
One of Alive’s special attributes is that our leadership comes from the other side of the table—brand marketing and marketing technology.
Our past roles gave us valuable perspective on the importance of discovery—a perspective we can extend to the teams we lead here. Lots of agencies talk about discovery, and some clients have a hard time seeing its value. We’re always ready to give voice to that value.
There are universal truths, like “it’s always about the customer.” But mapping the customer journey and understanding the customer experience, each to the last detail, is the foundation of our work.
Too many agencies think great creative or a great tactic will lead the way. What I’ve come to believe is that when the team understands a company, its customers, and its competitors—that landscape of discovery—you empower your account strategists and inspire your creatives. When account executives have their hands on deep and clear research, their strategies speak with confidence and authority. When creatives can see into the soul of a brand’s customers, magic happens.
Ultimately, you need to understand that each client is a unique opportunity, and each has unique problems and challenges that you’re there to help to solve. So you really have to take each opportunity as its own, put the right team around it and dive into it. Saying “we hear you” isn’t enough. You need to listen, understand, and guide clients with a strategy that has a foundation in who they are, authentically, and what their customers need from them.
This seems simple, but it takes focus and commitment to get it right each time, whether you’re a corporate marketer or working at an agency.