Fractional Marketing Executives: Accelerating Business Growth
In today’s competitive business landscape, achieving growth requires strategic vision and agile leadership. Often times, accessing…
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Rethinking ROAS: Beyond the Numbers
In the fast-paced world of digital marketing, Return on Ad Spend (ROAS) has become a go-to…
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Three Key Insights for Growth Marketing in Startups
Navigating the complex landscape of growth marketing in a startup environment requires strategic focus and clarity….
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Leveraging Localization for Budget-Conscious Brands
In today’s competitive marketing landscape, small and budget-conscious brands often find themselves up against industry giants…
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Unleashing the Power of Brand Evangelists: Turning Customers into Advocates
In today’s hyperconnected world, the voice of the customer has never been more influential. Brands are…
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Customer Loyalty vs. Brand Loyalty: Deciphering the Ultimate Growth Strategy
The terms “customer loyalty” and “brand loyalty” are often used interchangeably in the marketing industry, yet…
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The Power of Video Content in the Era of AI-Created Written Content
In the digital age, the rise of AI-generated written content has revolutionized how we consume and…
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Contextual Marketing: A Privacy-Friendly Solution for the Modern Marketer
In an era where privacy concerns are at an all-time high, marketers are grappling with the…
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The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged…
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Social and Business Objectives
Here’s a stat you should know regarding the executive use of social media: somewhere between 61…
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