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Contextual Marketing: A Privacy-Friendly Solution for the Modern Marketer
In an era where privacy concerns are at an all-time high, marketers are grappling with the…
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How to combat Apple App Tracking Transparency (ATT)
In recent years, privacy concerns have become a significant issue in the digital world, especially for…
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The Difference Between Qualitative and Quantitative Data
Qualitative and quantitative data are two types of data used in research, each having its unique…
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No Matter Brand or Agency, It’s About the Customer!
I spent most of my career working in corporate marketing, with multiple stints as a chief…
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The Relentless March of Digital Transformation
One of the best things about being a dead-center GenXer is that I’ve witnessed and engaged…
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Your Website Still Matters, Even In A Mobile-First World
Mobile applications are often considered a replacement for a website because of how quickly mobile has…
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The Importance of Wearable Devices
With the launch of Series 3 Apple Watch in September 2017 and the extraordinary craze for…
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Mobile Impact – It’s Not a Strategy or Tactic
Millennials and mobile. It’s like Taco Bell and 3 AM. As of early October 2014, there…
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What’s the future of the mobile wallet?
Even as recently as 15-20 years ago, the primary things most people wouldn’t leave their house…
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