Coupons have been attracting customers for over a century! Did you know the first coupon was used in the late 1800s? It was a simple handwritten ticket for a free soda, and the strategy changed the company's direction forever. A year later, Coca-Cola was being sold...
Mobile applications are often considered a replacement for a website because of how quickly mobile got to scale.
But is that the right approach?
A website should still be the backbone of your digital marketing efforts. It should be mobile-friendly, yes. Someone pulling it up from a phone should have a relatively seamless experience with it. But you still need to focus on your website, for a few different reasons:
– You get several pages attached to a single domain.
– It is cost effective.
– You can build a website even by yourself by following simple instructions using tools like WordPress.
– Your business is accessible 24/7.
– Products can be displayed attractively.
– The payments are transparent.
– It helps you in branding.
– A strong online presence attracts customers.
It’s not all positives, though: attracting substantial traffic to your website is a bit difficult and takes time. However, a site once developed and promoted adequately has a far broader reach than any other form of advertising. It will always be the center of your online presence and will help you grow using other social networking sites or pay-per-click advertisement programs.
The website is like a pamphlet which convinces the reader to give the product a try. A website includes information not just about the product but the contact details, career options you offer, significant announcements, achievements you have made, FAQs, etc. It is a comprehensive model that smoothly glides from one page to another making sure that no information sought after is missing.
There is no substitute for a website by any other form of social media — and it is a reliable channel for creating a database of users or potential clients. You can add blogs to your website, increase your visibility by using search engine optimization (SEO) techniques, give a description of upcoming activities, organize events, etc. and spread your business across the globe. Many things can be taken care of just by making your web presence worthwhile.
Mobile presence is good, but web presence is even better. Your website serves as your salesperson, your brand ambassador, your marketing tool and a lot more.
So, next time you feel that your app is doing good and you no longer need to focus on your website, consider how functional you would be with and without a site.
Other Recent Thoughts
Augmented reality is becoming a larger and larger part of the brand landscape now. Before we get too deep down the augmented reality (AR) rabbit hole, let’s do a quick vocabulary lesson -- because there are other, somewhat-similar terms that often get confused. First,...
WHAT IDIOTS WOULD COMPARE DIGITAL MARKETING TO BUYING A DIAMOND…? THAT WOULD BE US. And with good reason. A dull digital campaign – a.k.a one that is unfocused and rudderless – will get you about as much attention and wow as you could expect to receive from a $400...